How we picked our subscription price
Pricing software is weird. There's no formula. You just pick a number, put it out there, and see if people think it's fair.
With LumaSpace we went back and forth for weeks. Here's the thinking.
The options we considered
One-time purchase ($29): Simple and honest. But wallpaper content is ongoing. We add new scenes, film new footage, license new music. A one-time price means we stop getting paid while the costs keep going.
Monthly subscription ($4.99/mo): This is what most apps do now. We almost went with this, but $60/year for wallpapers felt steep.
What we chose ($1.99/mo or $14.99/year): Low enough that you don't really think about it. High enough that we can keep filming new content and paying the composers.
The free trial question
We give a 3-day trial. Some people said we should do 3 days. The argument is that shorter trials create urgency.
We don't want urgency. We want someone to use LumaSpace for a full week, see how it feels on different days, different moods, maybe try a few scenes. If after a week it's not for them, fine. At least they had enough time to actually know.
What happens if you cancel
The app keeps working until your current period ends. We don't lock you out the second you hit cancel. After that, it reverts to free mode with a limited selection. No nag screens, no countdown timers, no guilt.
If we can't convince you the scenes are worth two bucks a month, that's on us, not on you.